Marketers with digital expertise are necessary for brands that are serious about succeeding in the fast-paced digital world of today. They can guarantee that a project or service is appropriately visible online. Thus, digital marketers are professionals who strive to harness the power of the web to fetch traffic, conversions, footfall, and value or identity to a brand. In other words, a digital marketer like King Kong are geniuses of the contemporary online world.
The best digital marketers need skills and knowledge that transcend basic marketing strategies and creativity dexterity. If you are planning to expand the digital or online presence of your business, and want to understand exactly what a digital marketer does, this blog is just for you!
Who Is A Digital Marketer?
An expert whose role it is to promote brand recognition and lead generation via digital media is known as a digital marketer. Thus, digital marketers spend their days strategizing and creating content, handling campaigns and social interactions, monitoring or performing similar work to bolster a company’s digital channels.
Depending on his or her seniority, you can expect a digital marketer to work on managing social media marketing campaigns, purveying email and Google or Facebook Ad campaigns, etc. Furthermore, a digital marketer also uses measurable analytics to recognise weaknesses in content and ads and find ways to improve performance across different digital channels.
The most common digital mediums leveraged by a digital marketer are:
- The company website or websites
- Social media channels, such as Facebook, Instagram, YouTube, etc
- Search engines like Google and Bing
- Email marketing
- Online display ads
- Mobile apps like WhatsApp and TikTok
Now that we have touched upon the basic duties of a digital marketer, let us check out the role in detail.
The Main Domains of a Digital Marketer
- Social Media Marketing
Social media marketing means leveraging vast audiences using platforms like Facebook, Twitter, Instagram, LinkedIn, etc. A digital marketer devises smart, relevant and brand-oriented social media content campaigns that increase sales, conversions, and public awareness of your business. Influencer marketing also falls under this domain.
- Email Marketing
A digital marketer is an email marketing expert. Email marketing is the most direct and effective approach to cultivate client connections, update them, and increase company involvement. Email marketing efforts are targeted and cheap, making them unique.
- Inbound Marketing
Inbound marketing is an umbrella term that describes almost everything that involves the ability of your company website to engage, attract, and convert users. Inbound marketing involves writing catchy, useful and relevant content via blog posts, leadership articles, etc. Such content must be thoughtfully produced and curated, keeping in mind the most commonly searched queries and by having information that adds value to the reading audience.
You now have an overview of this role, whether you’re looking for a career or help for your business. In today’s digital world, a digital marketer is truly the unrivaled kingpin who can help your brand grow, prosper and find a unique footing in the niche.